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Fellow of the Institute of Sales & Marketing, John brings over 30 years of experience building and scaling international businesses. With a background in engineering and manufacturing, he has served as CEO, Strategic Development Director, and Non-Executive Director for companies ranging from startups to multi-billion-pound enterprises.
Highlights include:
-Establishing and managing distribution networks in over 70 countries
-Taking businesses from £450m to £2.9bn turnover
-Selling and floating multiple international SME businesses
-Advising international trade missions and connecting clients to investors, industry influencers, and governments
John specialises in combining business models, defining global strategies, optimising operations, and developing international sales and marketing networks. His expertise blends high-level strategy with hands-on operational guidance, ensuring businesses can scale successfully on a global stage.

With a background in international communication and business development, Xiangyao brings expertise in bridging language, culture, and business. A English and Chinese Chartered Linguist, entrepreneur, and mentor, Xiangyao has spent years helping companies communicate clearly and credibly between Chinese and English-speaking markets, supporting everything from board-level meetings to operational alignment.
Highlights include:
-Facilitating smooth communication in international trade between English and Chinese stakeholders
-Helping businesses overcome language and cultural barriers to prevent misunderstandings and lost opportunities
-Supporting companies in establishing and deepening partnerships with confidence and cultural insight
-Entrepreneurial experience in business development, education, and building digital platforms
Through Core Digital, Xiangyao ensures that communication and cultural alignment are fully integrated into international growth strategies, allowing clients to expand confidently and efficiently.
Comprehensive Guidance: We provide a full program that delivers a clear blueprint and proactive solutions, helping clients grow and scale their international business successfully.
Global Network: Access to curated Global Service Partners and International Strategic Partners for practical, high-level support worldwide.
Decades of Proven Expertise: Hands-on experience helping companies expand internationally, now scaled through a digital platform.
Full-Spectrum Support: From strategy and mentoring to communication, localisation, and operational guidance, we cover every aspect of international growth.
At Core Digital, we combine strategy, culture, and practical expertise to help businesses succeed globally — because international growth is not just about markets, it’s about people, relationships, and clarity in every communication.
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